7.1. The purposes of processing the User's personal data are to provide information about the Operator's products/services, promotional campaigns, special offers, and other events potentially of interest to the User, through the following methods:
7.1.1. Direct communication channels:
• SMS mailings: Sending promotional messages to the phone number provided by the User.
• Social networks: Sending personal messages on social networks, targeting advertisements, and interacting through comments under the User's publications (if there is interaction).
• Email mailings: Sending promotional emails with promotions, news, special offers, as well as personalized offers based on analysis of the User's preferences and interests.
• Phone calls from managers: Making outgoing calls to the User with offers of promotions, special conditions, new products/services, and other promotional information.
• Postal mailings (offline): Sending promotional materials by postal address, including catalogs, brochures, letters with offers, and other informational materials.
• Push notifications: Sending notifications via mobile applications and/or browser (Web Push) with information about events, news, and updates.
• Chatbots and autoresponders: Sending automated promotional messages via chatbots in messengers.
7.1.2. Targeted advertising and affiliate programs:
• Retargeting and personalized advertising: Sending targeted advertising on social networks, search engines, and partner websites based on analysis of past visits to the Operator's Site/Application and interaction history with the Operator's content;
• Advertising through affiliate programs: Providing recommendations and personal offers through the Operator's partner companies based on analysis of the User's interests and preferences.
7.1.3. Personal offers in the personal account:
• Sending notifications about discounts, promotions, special offers in the User's Personal Account (if available).
7.2. The User can always refuse to receive informational messages by sending a letter to the Operator's email address
info@boca.su with the note "Opt-out of notifications about new products and services and special offers."
7.3. Depersonalized User data collected using internet statistics services serve to collect information about Users' actions on the site, improve the quality of the site and its content.